​The Brief

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CamelBak needed consistent coverage across their UTMB presence and UK product launches. For UTMB, the focus was on capturing the race atmosphere and product in action across the event. For the UK shoots, they needed standalone stills for two separate launches, a trail running range shot in Snowdonia and an MTB range shot in the Lake District.

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What We Delivered

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Campaign stills across three consecutive UTMB events in Chamonix and two UK location shoots. The Snowdonia shoot was trail running focused, moody conditions and an incredible golden hour that suited the product perfectly. The Lake District shoot was MTB. This was aimed more at adventure mountain biking, so we took the bike up to the most insane ridgeline I know in The Lake District to shoot this. 

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This is a relationship that's built over multiple seasons. I know the product, I know the world it sits in, and I can deliver without a lot of hand-holding on their end.

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The Result

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Stills delivered across all projects for use across CamelBak's digital, social, and marketing channels.

Scope at a Glance:

• 3x UTMB event coverage, Chamonix

• Trail running product launch, Snowdonia (stills)

• MTB product launch, Lake District (stills)

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