Extremities AW25/26

The Brief

Extremities wanted a campaign built around the feeling of being outdoors and how your kit shouldn't get in the way of that. Not a product-first shoot, more about capturing what it actually feels like to be out there, with the product woven into real moments rather than staged hero shots.

What We Delivered

Full creative, production, photo and video across multiple locations in the Alps over a week in August. I led the creative direction and production, chose the locations, built the schedule, coordinated the crew and made sure we got everything we needed across long days in the mountains. Shot with Sam Morris on photo, Gosia and Ian as models.

The Result

Campaign stills and video delivered for use across Extremities' marketing and digital channels.

Scope at a Glance:

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Week-long location shoot across the Alps
Full creative direction and production
Campaign stills + video
Crew coordination (videographer, 2x models)