In spring 2024 I worked with Mother Root, a non-alcoholic drinks brand, on a full rebrand campaign focused on storytelling, mood, and the ritual of winding down. We spent four days in a beautiful countryside house in Yorkshire, building the creative around that golden 6pm moment - when the day starts to slow down and a complex, well-made drink becomes part of the routine. The aim was to reflect the richness of the Mother Root drinking experience while grounding it in warmth, calm, and modern living.

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The team were a dream to work with, with a food stylist and a great vibe on set for both days. 

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I was responsible for all video pre-production, directing on set, editing, sound design, and colour grading. The project delivered a full suite of content for their new website and social launch, including:

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• Hero brand film

• A series of recipe cutdowns

• Website background loops

• Stills for digital use and social teasers