The Brief

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On Running needed consistent, reliable coverage across their UK events and ambassador programme. The work varies, shoe launches, athlete meetups, shakeout runs, portraits, but the through line is the same: they need someone who can turn up, read the room, and deliver content that works across their channels without a lot of briefing.

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What We Delivered

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Multiple shoots across events and ambassador days over the past year. For the Cloudmonster 3 Hyper launch I shot a 10km event around Victoria Park, ditched the usual running approach and hopped on a Lime bike to keep pace and get angles you can't get on foot. For their UK Athlete Ambassador days at the House of SportsShoes I shot BTS from the meetups, new portraits, and running content from shakeout runs, including rigging up a makeshift studio in a small upstairs space that I was pretty happy with.

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The Result

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Photo and video content delivered across all shoots for On Running and SportsShoes' digital, social, and marketing channels.

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Scope at a Glance:

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• Multiple event and ambassador shoots

• Shoe launch coverage (Cloudmonster 3 Hyper + others)

• UK Athlete Ambassador portraits + BTS

• Event photography (runs, activations)​