On X SS Cloudmonster Launch

The Brief

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On Running needed event coverage across their seasonal launches, capturing new shoe releases, ambassador appearances, and launch activations. The work sits across photo and video and varies shoot to shoot depending on the event format. This was from the On Cloudmonster 3 launch at the House Of SportShoes.

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What We Delivered

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Three events and counting. Each one is different, some are more product-focused, some are about the atmosphere and the ambassadors, but the consistent thread is fast, reliable coverage that On can use immediately across their channels. This was 100+ stills and a hero edit from the Cloudmonster 3 event.

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Also below is another video from the cloudboom launch event in summer 2025.

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