In July 2024 I travelled to Chamonix to shoot Ronhill’s new trail running collection as part of a wider campaign. Over 5 days we shot three distinct campaigns, with this one focused specifically on trail running, capturing the spirit of mountain movement in one of Europe’s most iconic alpine settings. We worked with two local trail runners who knew the terrain inside out, which meant we could move fast and chase the best light each evening, often running into the mountains to catch sunset above the treeline.

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I was responsible for directing, shooting, and editing the full campaign. This included photography, colour grading, and retouching, as well as producing a series of short motion-led assets. We delivered:

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• A full stills library (60+ final selects)

• Hero campaign video

• 6 vertical reels for organic and paid social

• Cutdowns and image crops for digital advertising