Snow & Rock AW24/25

In April 2024 I headed to the Dolomites to shoot Snow+Rock’s Autumn/Winter 24/25 campaign, capturing high-energy winter imagery in a truly iconic alpine setting. I was responsible for the entire production, from pre-production and logistics through to casting, location scouting, and travel planning.

We built a tight shooting schedule around early morning piste, lifestyle, road tripping to the resort and then chalet life and even hired a skidoo for two hours of fast laps before the pistes opened to get clean, untouched shots in perfect morning light. We shot 8 outfits across 4 beautiful days in Val Gardena.
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I led the shoot across stills and video, handling all editing, colour grading, and post-production. The final assets were rolled out across Snow+Rock’s digital and print platforms, including:

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• Campaign stills (500+ unedited final selects)

• Hero brand film

• Vertical social cutdowns

• Print, web and billboard-ready exports

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