The Brief

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UYN needed two separate campaigns for their ski ranges. The first was a ski touring collection shoot in Japan - photo, video, and enough footage for a 10-minute documentary. The second was a ski-focused shoot in St Anton to showcase a broader range on snow.

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What We Delivered

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Japan came first. We produced photo and video for UYN's ski touring collection out there, our first shoot together and the one that built the relationship. The footage and content from that trip was edited by UYN into a 10-minute documentary alongside the campaign stills and video we delivered. We used 2 locals from Niseko and spent 2 days ski touring in the backcountry there. The documentary was focused on the experience of growing up skiing in Hokkaido.

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St Anton followed. I handled the creative and production, working with local models. We spent 2 days ski touring in the backcountry there, an area I know well from 2 ski seasons and multiple shoots since then.

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The Result

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Japan delivered a 10-minute documentary (edited by UYN), campaign stills, and video for the ski touring collection. St Anton delivered stills and video for UYN's seasonal marketing and digital channels.

Scope at a Glance:

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• 2x location shoots - Japan and St Anton

• Photo + video across both campaigns

• 1x 10-minute documentary (Japan, edited by UYN)

• Full creative direction and production (St Anton)